SoulCycle Art in Residence
Preeminent luxury wellness and exercise brand SoulCycle selected Colossal to develop a program of “art in residence” at SoulCycle flagship locations. To accent the regional beauty and surreal character of Las Vegas at the brand’s new location at Wynn Plaza in Las Vegas, opening fall 2018, Colossal tapped muralist Brendan Monroe. Monroe, an in-demand muralist based in Los Angeles, has also created custom on-site work for Twitter, Airbnb, and Equinox fitness.
As curators and project managers for the commission, Colossal worked with SoulCycle to shortlist and select a final artist to complement and accentuate SoulCycle’s distinctive brand and provide a unique, destination-worthy art experience for current and future riders. Colossal also managed travel, supplies, and accommodations for the artist, and liaised contract terms and negotiations.
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